79% of consumers take action after seeing an OOH ad

Out of Home (OOH) advertising plays a major role in driving consumer response and action, according to a study for global OOH association FEPE International, which found that 79 per cent of consumers take action after seeing an OOH ad.

The research, conducted by Future Foundation, sampled 1,000 consumers aged 18-64 years old, living and working in the largest cities in the UK, Germany, Spain, Turkey, Brazil and South Africa.

(Quelle: The Drum, 22.10.14)

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